5 Advantages of Blogging Over Social Media | How To Grow Your Brand

Hello everyone! Welcome back to my blog. You all know I love adding a question to the end of my blog posts. On last Friday’s post I posed the question, ‘which do you prefer: blogging or social media?’. The response I had was pro-blogging. That’s how the idea to write this post came about! I don’t want to appear biased, because I myself use Instagram and Pinterest a lot. I will make a part two to this 5 Advantages Of Social Media Over Blogging. Let me know if you’d like to see that!

Without further ado, let’s get into it. 

The Blogging Algorithm Works

First and foremost, with blogging the algorithm works. Any of you who use Instagram will know it takes a lot of trial and error to finally have a post ‘blow up’. With blogging, as long as you are equipped with the right tools, your blog post can easily blow up. If it is good content it will be pushed to the top of search results, be over everyone’s Pinterest feed, and get good response. My yoga post, that I made at the start of the year, astonished me by getting over a 100 likes (when I usually get 20). It took off because I added the right tags, quality photos and conveyed a positive message. Unlike with Instagram, where a post can have all the correct criteria, yet still flop.

There’s More Diversity 

There is more diversity in the blogosphere! I am using Instagram as my main social media to compare to, here. Instagram finely tunes what posts you like to display more posts like that. Okay, that made no sense. Even I had to read it twice. For example, if you like a cat photo, you will be shown more cat photos. However in blogging you are displayed many different types of material. Your feed is only full of things you follow – so you are in control of what it looks like.

You Can Make Strong Bonds Faster

Now this is a controversial one: you can build stronger bonds through blogging than you can on social media. Please don’t come for me on this. I have made the best, kindest, most amazing Internet best friend through social media and emails. Her name is Florence, and we’ve been friends for more than 3 years. It’s not impossible to build close friends through social media. However, in a short time frame, clients can communicate better with you through a blog post than an Instagram caption. If you want to start a business, creating a blog is the easiest way to make reliable, honest customers. Social media, on the other hand, is a bit hit or miss. A Tweet is so short, how can you convey your business’ message in 180 characters?

You Don’t ‘Scroll’ Through Blog Posts

Tying in with the previous statement, people don’t skip over blog posts. You don’t just scroll through. Once you’ve read the first paragraph, you stay until the end. Unlike with Twitter or Instagram, you can’t keep flicking past until you find something intriguing. Honestly, I don’t read every Instagram caption I see. With blog posts I do. Now that might just be a me thing, but after consulting a few people on Instagram I’ve learned that I’m not alone. If you’re wanting to really make an impact with your writings, a blog is the route to go down. I know lots of people make a success from Instagram, I’m not denying that, but I think an accompanying blog does no harm. I have an Instagram with almost 1.5k followers (thank you so, so much for that) but what is the main focus? My blog!

Blogs. Retain. Audiences. 

It’s much easier to retain an audience with blogging. With Instagram people come and go: my core Instagram supporters are all those who also read my blog. Some blog readers have been here since the beginning (I see you Maryam and Caz) but I could scroll back to an old Instagram post and see a commenter that I’ve not heard from in ages. There’s none of that ‘follow for follow’ culture in blogging, which I’m super thankful for.

I loved writing this post so much, so I hope you also loved reading it! Don’t forget I will be doing a part two, so you better stay tuned for that. In relation to today’s post, I’m going to link my social medias here:

What is your favourite social media platform?

Hope you all have an awesome Wednesday, packed full of positivity. In response to this posts question, I think I’m going to have to say Pinterest is my favourite social media. If you do have a Pinterest, feel free to follow me then I can follow you back! I only started it up last week but I’m loving it so far. 

catherine x

Chit Chat Life Update

This post will naturally not perform as well. That’s because I won’t be using social media to promote it, for the first time in two years? You’re probably wondering ‘why not use social media to promote it if it gets better results that way?’. The reason is… I’m taking a social media detox. I’ve wanted to do this for a while, but out of fear of losing engagement, I stuck with it until I completely burnt out. It’s a much needed break, I assure you. I was feeling anxious, physically, and my whole mind felt cluttered. Here I am. Still blogging, of course. Even if Instagram and Pinterest slip through my fingers, I will always keep blogging. Nothing can stop me. Nothing has stopped me for 3 years!

This post goes live in a few hours, so I haven’t taken any photos either. It’s strange not living up to my high standards. There’ll be no Pinterest thumbnail… no stress of filtering through photos last minute and editing them minutes before the upload deadline. Just me. Pure me. 

No Electricity 😥

Today the electricians are doing work on the power line, so no electricity from 9-5. No music, no kettle, no hot water. That’s why I decided to sort out my room today. We recently bought some Ikea boxes so I can organise my over-bed shelves. At the moment everything is up there, collecting dust, so I wanted to put them in boxes to a) not have to clean them all the time and b) make my room look neat. I have an audiobook lined up on my iPad (The Selection, might I add) so I can keep my mind occupied while sorting. I do love sorting, but without food for thought, I would go crackers. 

Live In The Moment

My plan through this detox is to take life as it comes. Although it would be amazing to go out for frequent walks, practise my cello a lot and wake up earlier – that’s not the main aim. I just wish to live more presently. 

Plans For Content Going Forward

You thought you could get rid of me that easily? No way Hosé. I’ll still be uploading three times a week on here. I don’t expect numbers to excel with the absence of Instagram, but blogging is about enjoyment. The numbers do matter somewhat, I would love for lots of people to read my message, but my main aim with blogging is to progress my writing and find other likeminded people. I have very successfully achieved that. Hmm, maybe my English teacher has something to say about the first one but slow progress is still progress. And writing three posts a week has got to be more than some people do, eh? 

Thank You!

Thank you for the support over the last three years. It means more to me than you will ever know. Thank you for your patience with me, and to those who have stuck with this blog through thick and thin. It’s been a wild ride and I am gladly awaiting the future. 

Have you done anything cool in the last week? Or even something small that made you feel happy?

I love chatting with you, so please leave a conversation starter in the comments. Sending love,

catherine x

My inactive but still awesome Instagram

Check out what I’m reading…

My bookstagram

My Pinterest (I’ll still be immersing myself in cute cat photos, and aesthetic book pics)

The Uprise of Self-Care Sunday | Does It Negatively Affect Your Mental Health?

When I say ‘it’s okay to do nothing’, I genuinely mean it. If your social media feed looks anything like mine, you have probably heard this a lot. Some people host a Sunday event called ‘self-care Sunday’ which I think is an amazing idea. However, the mainstream connotations of self-care: baths, pampers and baking are not going to work for everyone. Now I have already written about this. But revisiting it a few months later is beneficial, since there are so many of you that have joined since then (thank you for 700 followers!)

Workaholism

I find that when people take you through their ‘self-care Sunday’, or ‘rest day’ they are still being mega productive. The workaholic mindset is worrying, especially among young impressionable people. Self-care Sunday should be for self-care: not for sharing it on your Instagram. Also, other people’s ideas of rest days might be more or less productive than your’s. So if you see someone going for a run on their rest day, that’s them. That makes them feel better. But if you sit on your bed eating chocolate raisins and watching Doctor Who all day, that can also make you feel better. Everyone has different ways of caring for themselves so please don’t compare them.

Is This The Real Life, Is This Just Fantasy For Instagram?

Telling your followers that you do take days off for self-care is important, they need to be aware that you’re not a Boss Babe 24/7. When influencers share their seemingly perfect self-care on the Internet, you speculate: are they doing this to take care of themselves or to post it on social media? Followers need to know that you’re not always working at the desk, but they also need to know that self-care isn’t just bubble baths and long walks.

For some people, going for a walk isn’t self-care. Diet culture perceives walking as a way to lose weight, and how can you enjoy an activity that intends for you to lose weight? There are so many people that can’t enjoy exercise because they’re only thinking about the end result, and disordered ideas that thinner is better. Rather than run for the fun of running, in the back of their mind (or the front) they’re thinking about how this will help them get fitter and potentially thinner. Glamourising weight loss is a whole other story.

I keep getting side-tracked. Wow, that shows how rusty I am with posts like this. Anyway, rest is a sub-category of self-care. Let me show you this:

Self care 

  • Eating well
  • Getting exercise
  • Doing your hobby
  • Journaling/getting out your thoughts in some sort of medium

Rest

  • Chilling in bed
  • Catching up on telly
  • Eating chocolate
  • Cuddling with your cat

Taking care of yourself also means getting things done, to unload unnecessary stress. You can’t eat chocolate and watch Netflix all day every day, without consequences of bad health. Similarly, procrastinating an essay until the night before it’s due because you’ve been binge-watching telly is not self-care. Although watching Netflix might be a way of taking care of yourself and relaxing, prioritising it over the work that needs to get done will not make you feel any better. Self-care means something different to each individual, but the main principle is taking care of yourself as the word states.

Scenario

It’s a Monday afternoon, last lesson of school. The teachers sets you an essay, to be completed by Friday. You’re so tired by the time you get home; you don’t get started yet. However, this pattern continues until Thursday. Now you’re in a panic! Only a few hours to get this essay sorted? Why didn’t you do it sooner?

You didn’t do it sooner because you prefer to watch Netflix in the evenings. And chilling out, according to your social media feed, is self-care. That excuse keeps you going.

But, is waiting until the last minute really self-care? No. Perhaps getting a chunk done, rewarding yourself with an episode of Stranger Things, then getting another chunk done would be self-care. Otherwise you’re spending the entire week watching Netflix with the pressing concern of completing the essay in the back of your brain. You can’t properly enjoy relaxing in front of the telly when you know something is due in a few hours.

I will explain procrastination in further detail, as a separate post. However this one is supposed to be about self-care. Sorry the tangents are a bit annoying; I can’t help it! Eventually this will get better, but at the moment I don’t want to erase any paragraphs because I feel like they contribute to the post. 

Self-care is individual. 

Even I, the one preaching this message, need a reminder sometimes. I need to be told that taking care of yourself is not solely watching Doctor Who and eating chocolate raisins. It’s getting my work done, then rewarding myself with Doctor Who.

Okay, and back to the first paragraph. It’s called cyclical structure, and perhaps it will improve the continuity of this article. Umm, commenting on my writing as I’m writing is a little bit strange. I don’t know: do you like it? Or would you prefer me to shut up and get the facts down?

“It’s okay to do nothing”

What is nothing to you? You can’t simply do nothing. You are always doing something. Now, watching TV is not nothing, is it? It’s watching TV. So if you spend an afternoon watching TV, label it as such. Do not fall into the trap of calling relaxing ‘doing nothing’. Because relaxing is something. Relaxing is a key part in taking care of yourself. Next time you sit in a bath, singing along to 1D and using a hairbrush as a microphone, call it SELF-CARE. Not NOTHING!

As Winnie The Pooh says, ‘doing nothing leads to the very best something’.

How do you practise self-care? Does it consist of journaling, exercise or TV?

I hope this post starts up a conversation. I would love to chat with you. Although it is dissimilar to my regular content, I did really enjoy writing it. Let me know your thoughts: whether you read the whole thing through or just skimmed over parts? I know I am not usually compelled to read through chunky posts, I much prefer ones laid out with questions and answers. What about you?

Take care of yourself.

catherine x

My Instagram

Check out what I’m reading

My bookstagram (where I share bookish photos and thoughts)

Exciting Announcement! | Staying Happy During Lockdown + The Uprise Of Positive Social Media

I can’t contain my excitement to announce this new initiative! For a while I’ve been considering starting my own hashtag because they seem to be really popular on Instagram at the moment. Also, since The Positivity Project, I’ve been searching for new ways to spread happiness even in the darkest times. After a couple of late nights and brainstorming, I thought of the perfect idea: Stay At Home Sunshine!

In its simplest form, this hashtag is a hub of positivity. However, just photos was too simple for me. I’ve decided, taking inspiration from the amazing Emma Blether, to create questions each week for people to answer in their captions, via photos or as blog posts. They won’t be any random questions either, always sticking to the initial idea of positivity. This week’s question is ‘What are you grateful for?’ Can’t wait to see your answers on Instagram, or even over here on WordPress! Just make sure to tag me so I can see it straight away.

Not only will this hopefully increase levels of happiness for my followers, but also growth! Hashtags are a great way to boost engagement and find new people. Plus, if all people posting to that hashtag are passionate about positivity, you’re curating your feed to be a good space! This seems like a great idea in my mind, and that’s why I need your help.

Creating a project like this one requires a lot of energy. To see all of that effort wasted, due to people not responding, is so disheartening. Please, if you have the time, participate in my positivity project! Every comment is dearly appreciated, from two word answers to paragraphs of inspiration. Don’t forget to add stayathomesunshine to the bottom of the caption either!

My Instagram feed at the moment is so inspiring. Loads of people have been spreading love and happiness, and that’s the main reason I began this whole thing. It’s you, my wonderful followers, who make it possible. I can’t thank you enough for that.

So, in response to Week One of Stay At Home Sunshine…

What are you grateful for?

YOU!

Hope you all have a great week, whether you’re participating or not. Remember to head over to my Instagram because that is where the bulk of the project will be shared. However, I’m also hoping that if we get some lengthy answers then I can compile them into a blog post (with the author’s permission of course!) You may also want to be aware that I’m going to like and comment on every post under the hashtag. EVERY SINGLE ONE! Can’t wait to see your responses.

Lots of love,

erin x

Spread the word! I’d appreciate if you could reblog, share the link with a friend or even leave a like. Anything to help get more people involved is worth it! This project isn’t about boosting engagement or followers, it’s about being happy even in the darkest of times. 

Instagram (where they party music is playing!)

Goodreads

Change To My Instagram

If you do not follow me on Instagram, you will not be aware of my account change. I have moved to @kittyjadeblog . This is a result of my aesthetic changing and also wanting a new start to my feed.

I hope to see you there! I welcome you to slide into my DMs if you would like to collaborate. Please use the contact form below to get in touch so that we can collaborate and share ideas to post on our blogs!