Why You Should Start A Blog | Guest Post By Zainab Chats

Hello everyone! Welcome back to my blog. Today is a bonus post, since I don’t usually post on Thursdays. However, I was offered the chance to be interviewed for my lovely friend Zainab’s ‘Blogger Confessions’ series. Therefore I thought it was appropriate to share Zainab’s corresponding guest post on the same day. Hope that made sense, it is a little hard to explain! Today Zainab is taking you through Why YOU Should Start A Blog. This seems very appropriate for my Pinterest audience. I am bombarded with DMs on Pinterest daily ‘what advantage is a blog to my business’ ‘how should I start blogging’. To clear up those frequently asked questions, Zainab took it upon herself to write a guest post summarising it all.

If you are interested in beginning a blog, I’m always here to offer assistance. A DM on Instagram is the easiest way to communicate with me. I also have a ‘blog strategy’ section on my website. Need some tips to help grow your blog? Look no further than over there! 

This is supposed to be a guest post, so I’ll shut up. Hope you enjoy Zainab’s, quite literal, chats!

Hello, everyone! My name is Zainab, from my blog Zainab Chats! I was so thrilled when Catherine asked my to guest post on her blog, so I thought what better post than telling you why any of you should start a blog! I’ll be going through some post ideas and the best platforms to begin blogging with.

Why Should I Start A Blog?

So one of the questions I get a lot is: why did I start my blog? The answer always is, blogging is a way for me to express myself! It can be a way for you to express yourself too, writing things down always helps me to clear my mind and I know it’s a great stress reliever for other people too! So, if you ever feel stressed, you can write a blog post and that could benefit your mood. Another reason why is the community. I guarantee you, once you start blogging you’re going to see a lot of positive comments or DMs from people saying you’ve inspired them or helped them with something, that’s how lovely the blogging community is and you will meet so many amazing people that can help you with your blog or give you some great opportunities!

Where Do I Start A Blog?

Okay, now that I’ve convinced you to start a blog, let’s get into the fun! How do you start a blog? Well, there are so many blogging platforms to choose from! I started off on Blogger which is free and all you need is your Google Account. While Blogger is great for beginners, as I got more serious about blogging I found that there were many issues: I couldn’t customise how my site looked and as not many people used Blogger, and I never got a comment! So, if you’re looking for somewhere to just put your writing, Blogger is the platform for you.

However, if you’re looking to share your tips with people I would definitely recommend WordPress! WordPress is one of the most popular blogging sites out there, and it really focuses on community. Even if you don’t advertise your blog, people can find it through the WordPress Reader and you can find new blogs to read too. WordPress also offers a free plan for beginners as well as a paid plan if you’re looking to be more serious!

Get Started! 

Okay, now that you have decided to make a blog and you chose your platform, get writing! Use your blog to express your ideas, thoughts and feelings! Everyone loves reading new blog content so I can guarantee you will find some loyal readers, so keep persevering and trying to grow your blog. 

Thanks so much to Catherine once again for letting me write my guest post! Bye everyone!

That’s it from Zainab today. If you enjoyed, please do continue reading Zainab’s blog for similar content (just click here!). She also owns a stunning Instagram, which I will link here. Zainab never fails to make me smile, and I hope you could see her positive vibe through today’s post. 

I’ll see you back again tomorrow with another post!

Why did you start a blog? Who is your biggest blogging inspiration?

catherine x

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5 Advantages of Blogging Over Social Media | How To Grow Your Brand

Hello everyone! Welcome back to my blog. You all know I love adding a question to the end of my blog posts. On last Friday’s post I posed the question, ‘which do you prefer: blogging or social media?’. The response I had was pro-blogging. That’s how the idea to write this post came about! I don’t want to appear biased, because I myself use Instagram and Pinterest a lot. I will make a part two to this 5 Advantages Of Social Media Over Blogging. Let me know if you’d like to see that!

Without further ado, let’s get into it. 

The Blogging Algorithm Works

First and foremost, with blogging the algorithm works. Any of you who use Instagram will know it takes a lot of trial and error to finally have a post ‘blow up’. With blogging, as long as you are equipped with the right tools, your blog post can easily blow up. If it is good content it will be pushed to the top of search results, be over everyone’s Pinterest feed, and get good response. My yoga post, that I made at the start of the year, astonished me by getting over a 100 likes (when I usually get 20). It took off because I added the right tags, quality photos and conveyed a positive message. Unlike with Instagram, where a post can have all the correct criteria, yet still flop.

There’s More Diversity 

There is more diversity in the blogosphere! I am using Instagram as my main social media to compare to, here. Instagram finely tunes what posts you like to display more posts like that. Okay, that made no sense. Even I had to read it twice. For example, if you like a cat photo, you will be shown more cat photos. However in blogging you are displayed many different types of material. Your feed is only full of things you follow – so you are in control of what it looks like.

You Can Make Strong Bonds Faster

Now this is a controversial one: you can build stronger bonds through blogging than you can on social media. Please don’t come for me on this. I have made the best, kindest, most amazing Internet best friend through social media and emails. Her name is Florence, and we’ve been friends for more than 3 years. It’s not impossible to build close friends through social media. However, in a short time frame, clients can communicate better with you through a blog post than an Instagram caption. If you want to start a business, creating a blog is the easiest way to make reliable, honest customers. Social media, on the other hand, is a bit hit or miss. A Tweet is so short, how can you convey your business’ message in 180 characters?

You Don’t ‘Scroll’ Through Blog Posts

Tying in with the previous statement, people don’t skip over blog posts. You don’t just scroll through. Once you’ve read the first paragraph, you stay until the end. Unlike with Twitter or Instagram, you can’t keep flicking past until you find something intriguing. Honestly, I don’t read every Instagram caption I see. With blog posts I do. Now that might just be a me thing, but after consulting a few people on Instagram I’ve learned that I’m not alone. If you’re wanting to really make an impact with your writings, a blog is the route to go down. I know lots of people make a success from Instagram, I’m not denying that, but I think an accompanying blog does no harm. I have an Instagram with almost 1.5k followers (thank you so, so much for that) but what is the main focus? My blog!

Blogs. Retain. Audiences. 

It’s much easier to retain an audience with blogging. With Instagram people come and go: my core Instagram supporters are all those who also read my blog. Some blog readers have been here since the beginning (I see you Maryam and Caz) but I could scroll back to an old Instagram post and see a commenter that I’ve not heard from in ages. There’s none of that ‘follow for follow’ culture in blogging, which I’m super thankful for.

I loved writing this post so much, so I hope you also loved reading it! Don’t forget I will be doing a part two, so you better stay tuned for that. In relation to today’s post, I’m going to link my social medias here:

What is your favourite social media platform?

Hope you all have an awesome Wednesday, packed full of positivity. In response to this posts question, I think I’m going to have to say Pinterest is my favourite social media. If you do have a Pinterest, feel free to follow me then I can follow you back! I only started it up last week but I’m loving it so far. 

catherine x

5 Full-Proof Ways To Gain Readers

Ana asked me some blog-related questions on Instagram the other day, and I thought it was the perfect opportunity to write a post about it! This post will focus primarily on driving traffic towards your site and how to gain sincere followers. I’ll try and keep it easy-to-follow however you know I love a good ramble!

Spend 30 minutes catching up on your reader, daily

Not going to lie, I don’t do this as much as I should. However, when I do take time out to comment on other blogs, my posts instantly have better response. I personally don’t think you should focus on the numbers, despite it being an integral part of blogging. Making sincere friends is the most special part of this community! I will make a post with a list of my favourite bloggers soon. Stay tuned for that!

Discover 10-15 blogs per month

It’s important to keep finding new blogs, new inspirations and potentially new supporters. I follow 10-15 new blogs a month, and spend time engaging with their content and showing full support. This is really fun to do, and also helps grow your audience!

Set up an Instagram

Most of my followers come from Instagram. Over there we have a ‘small blogger’ community where we support each other’s content and strengthen bonds! I find so much inspiration on that platform.

Join engagement groups!

Group chats boost exposure, which is key to driving traffic towards your site. I have found quite a few friends through engagement group chats and when you submit your new post on there, people immediately go to like and comment. The Instagram algorithm means new posts don’t often pop up in people’s feeds, so you have to let them know by other means (through DMs and stories)

Use Instagram hashtags to your advantage

My good friend Sophie recently started up a hashtag called ‘insophiescorner’ on Instagram and it’s a perfect place to submit photos and find other small bloggers! Weekly, or even bi-monthly, catch up on the content within the hashtag and start following new accounts. You already have lifestyle in common as a niche, so they’re going to be a perfect reader for your site! If you are a lifestyle blogger, I highly recommend tagging your Instagram posts with ‘insophiescorner’ to find sincere followers. Please don’t abuse it though! 


Many thanks to Ana for the question! I’ve just written a whole post from your short DM. Hope this helps other new bloggers too! If you enjoy my tips, I would happily create a part two for you. 

How often do you spend blogging per day? What advice would you offer beginner bloggers?

Have a lovely day! 

erin x

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